Since Friday, November 29, 2024, the Salt Cathedral, the First Wonder of Colombia, inaugurated the Christmas lighting with the 50th anniversary of Joselito and the Tupamaros, and also highlighted Zipaquira artists such as Belar Castro and his Tropicarranga and the Banda Tierra Salada
Mission
Develop comprehensive actions focused on thematic tourism based on technological innovation and diversification, to guarantee business growth and sustainability.
Vision
Make the salt park a unique experience
Objective
Mega objective: Develop a solid competitive advantage in thematic tourism, positioning ourselves as the unique experience within global attractions, through a creative design of products and services with excellence and innovation, in synergy with other actors in the context.
Profitability Objective: Improve profitability levels through the development of strategies and projects that guarantee sustainable and attractive returns for shareholders and the community in general.
Growth Objective: Increase high standards of customer satisfaction in the thematic tourism industry through continuous improvement.
Social Responsibility Objective: Accentuate the company's social responsibility to achieve actions that are more committed to the environment and social justice.
Values Corporate
- Quality services
- Positive contribution to society
- Innovation and development
- Individual commitment
- Teamwork
- Environmental sustainability
Policy quality
We are committed to providing tourist services that seek to satisfy the needs and expectations of clients; with punctuality, component personnel and continuous improvement of processes
Objective quality
- Offer tourist services to increase the number of visitors and the financial sustainability of the company
- Seek customer satisfaction in order to achieve their loyalty
- Provide services and tourist attractions with punctuality and safety