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Mission

Develop comprehensive actions focused on thematic tourism based on technological innovation and diversification, to guarantee business growth and sustainability.

Vision

Make the salt park a unique experience

Objective

Mega objective: Develop a solid competitive advantage in thematic tourism, positioning ourselves as the unique experience within global attractions, through a creative design of products and services with excellence and innovation, in synergy with other actors in the context.

Profitability Objective: Improve profitability levels through the development of strategies and projects that guarantee sustainable and attractive returns for shareholders and the community in general.

Growth Objective: Increase high standards of customer satisfaction in the thematic tourism industry through continuous improvement.

Social Responsibility Objective: Accentuate the company's social responsibility to achieve actions that are more committed to the environment and social justice.

Values Corporate

  • Quality services
  • Positive contribution to society
  • Innovation and development
  • Individual commitment
  • Teamwork
  • Environmental sustainability

Policy quality

We are committed to providing tourist services that seek to satisfy the needs and expectations of clients; with punctuality, component personnel and continuous improvement of processes

Objective quality

  • Offer tourist services to increase the number of visitors and the financial sustainability of the company
  • Seek customer satisfaction in order to achieve their loyalty
  • Provide services and tourist attractions with punctuality and safety

First wonder of Colombia

The emblem of the cultural capital of Saline. 180 meters underground.

Zipaquirá, Villa de la Sal, houses in the depths of the earth a saline deposit of approximately 1 square kilometer. The indigenous peoples were the first to discover the saline wealth of the region and during the colony, the production of Zipaquirá salt pans was source of economic development for the Viceroyalty.

With the arrival of industrialization and the dangers inherent in the exploitation of this mineral, the miners, fervent believers, made small altars inside the mine, venerating the Holy Virgin, under the invocation of “Our Lady of the Rosary of Guasa.” ” in search of his protection. The faith of the miners and the idea of ​​converting the large pits into a temple was echoed and welcomed by the Bank of the Republic, who at that time administered the salt mines.

The first Cathedral was inaugurated in 1954, but the structural defects were closed in September 1992. In 1995, the second and current Cathedral was inaugurated, designed by architect Roswell Garavito Pearl.
Today, Salt Cathedral is considered the First Wonder of Colombia, the only underground temple in the world and one of the most impressive places of worship on the planet. This architectural and engineering jewel receives about 600,000 visitors from different parts of the world each year.

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